$5M in New
Admissions Driven
Driving $5M in new admissions and achieving 300% follower growth through a data-driven, community-first social media strategy.
300%
Follower Growth
$5M+
New Admissions
4.2%
Engagement Rate
6.5x
Ad ROAS
The Challenge
The EdTech brand was struggling to stand out in a crowded market. Their social media presence was purely promotional, leading to low engagement and a high cost-per-acquisition for new students. They needed to build a community and prove the value of their courses through social proof.
Key Pain Points
- Low organic reach and stagnant follower growth
- High CPA for paid social campaigns
- Lack of trust and social proof among prospective students
The Solution
We shifted the strategy from "selling" to "educating and inspiring." By leveraging student success stories and expert-led educational content, we built a trusted community.
Educational Content Strategy
Created 'Bite-sized Learning' Reels and carousels that provided immediate value to the target audience, driving massive organic shares.
Student Success Campaigns
Launched a UGC-driven campaign featuring real student transformations, building immediate trust and social proof.
Full-Funnel Paid Social
Implemented a multi-stage ad funnel that nurtured prospects from awareness to final admission through retargeting.
The Results
The community-first approach didn't just grow followers; it directly impacted the bottom line with a significant surge in new admissions.
- $5M in New Admissions driven via Social
- 300% Increase in Total Social Following
- 6.5x ROAS on Paid Social Campaigns
Campaign Performance Data