450%+ Growth in
App Installs
Scaling India's leading EdTech brand across Tier 2–6 cities with a 450%+ growth in app installs and 10X increase in course enrollments.
450%+
App Install Growth
10X
Course Enrollments
700X
Conversion Value
< ₹1
Cost Per Install
The Challenge
Careerwill needed to reach students in Tier 2–6 cities across India, where digital literacy and trust in online learning were still evolving. The primary challenge was maintaining a cost per install under ₹1 while scaling aggressively to drive measurable business outcomes and course enrollments.
Key Pain Points
- High competition in the competitive exam prep space
- Need for hyper-local targeting in Tier 2–6 cities
- Scaling without inflating customer acquisition costs
The Solution
AKS designed and executed a full-funnel performance marketing strategy focused on scalable growth and data-driven optimization.
Full-Funnel Paid Acquisition
Implemented a multi-stage funnel across Meta and Google, optimizing for both top-of-funnel awareness and bottom-of-funnel enrollments.
Creative Strategy for Tier 2-6
Developed high-impact creatives tailored to the aspirations of students in smaller cities, focusing on trust and success stories.
Data-Driven Optimization
Leveraged advanced attribution modeling and server-side tracking to refine targeting and reduce CPI to record lows.
The Results
The strategy delivered explosive growth, establishing Careerwill as a dominant force in the Indian EdTech landscape.
- 450%+ Growth in App Installs
- 10X Increase in Course Enrollments
- Cost Per Install maintained under ₹1
Growth Performance Metrics