41K+ App Installs
Generated
Scaling a gamified fitness platform with 41K+ app installs and a highly efficient blended CPI of ₹6.1.
41K+
App Installs
₹6.1
Blended CPI
9.7M+
Impressions
3.83%
Google CTR
The Challenge
BetFit entered a crowded fitness app market with a unique gamified proposition. The challenge was to establish brand recognition and drive high-volume app installs while maintaining strict efficiency in cost-per-click (CPC) and cost-per-install (CPI).
Key Objectives
- Build an engaging social and search presence
- Target digital-first fitness enthusiasts
- Scale app installs without sacrificing user quality
The Solution
We implemented an end-to-end growth strategy that leveraged gamification psychology and advanced performance marketing tactics.
Gamified Creative Strategy
Developed ad creatives that highlighted the 'rewards' and 'challenges' aspects of the app, tapping into competitive user psychology.
Hyper-Targeted App Campaigns
Utilized Google App Campaigns (AC) and Meta Ads to reach users with a high propensity for fitness and mobile gaming.
Continuous Creative Testing
Ran aggressive A/B tests on video hooks and static assets to identify the most efficient drivers of low-cost installs.
The Results
The campaign delivered exceptional volume and efficiency, proving the scalability of the gamified fitness model.
- 41,000+ Verified App Installs
- ₹6.1 Blended Cost Per Install
- 9.7 Million+ Brand Impressions
User Acquisition Performance